Joico | Blonde Life Violet Shampoo 10.1 fl oz

NEW brass-neutralizing Blonde Life Violet Shampoo instantly freezes out unwanted yellow tones, helping restore icy beauty and brilliance to cool blonde hair. NEW brass-neutralizing Blonde Life Violet Shampoo and Conditioner instantly freeze out unwanted yellow tones, helping restore icy beauty and brilliance to cool blonde hair.
Blonde Life Violet Shampoo works in a flash to cleanse and chase away dulling yellow tones for the most perfect cool blonde imaginable.

Instantly cool brassy tones and brighten cool blonde hair
Help maintain healthy-looking hair with brilliant shine
Nourish and protect fragile blonde hair