What It Is
Lightweight shampoo that enhances volume and restores movement to flat, fine color-treated hair.
What It Does
Body-boosting formula infuses hair with airy movement, fullness and extraordinary color protection.
What Else You Need to Know
• Key ingredients include Wheat Protein and Eucalyptus Leaf Extract.
• Signature aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood.
• ZeroSulfate, 100% Vegan Formula.
Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.
*Based on dollar sales reported in Kline’s Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.


Create IT | Whip IT - Volumizing Mousse 7oz
Paul Mitchell | Invisiblewear - Volume Whip
Create IT | Curl IT - Curl Crème 8oz
American Crew | Daily Moisturizing Conditioner 3.38 fl oz
Paul Mitchell | Ultimate Wave
American Crew | Classic Firm Hold Styling Gel 3.3 fl oz
Tea Tree | Hemp Replenishing Hair & Body Oil
Create IT | Freeze IT - Hairspray 8oz
Paul Mitchell | Clean Beauty Heat Styling Spray
Tea Tree | Lavender Mint Curl Refresh Foam
Paul Mitchell | Daily Rinse Thickening Conditioner 3.4 fl oz
Paul Mitchell | XTG-Extreme Thickening Glue
Paul Mitchell | Quick Slip Styling Cream
Paul Mitchell | Kids - Baby Dont Cry Shampoo 33.8 fl oz
Paul Mitchell | Clean Beauty Styling Cream
Create IT | Simply Conditioner 12oz 