WHAT IT IS
this weightless shampoo thoroughly cleanses and plumps from root to tip for the ultimate go-big moment now, and healthier-looking hair every time you use it .
WHO IT’S FOR
fine, limp, or flat hair
WHY IT’S SPECIAL
- provides instant fullness and lift
- contributes to a thicker look and fee
- cleans without drying or weighing down
- sets the stage for long-term volume


Create IT | Simply Volume Shampoo 12oz
Create IT | Simply 1 Step - 2-IN-1 Shampoo 12oz
Paul Mitchell | Color Protect Locking Spray
Paul Mitchell | Clean Beauty Heat Styling Spray
Create IT | Simply Restore - Repair Treatment 6oz
Mitch | Double Hitter 2-in-1 Shampoo & Conditioner 33.8 fl oz 