WHAT IT IS
a bond repair shampoo that luxuriously lathers and is clinically proven to repair + strengthen damaged strands due to everyday stressors, heat + chemical treatments.
WHO IT’S FOR
made especially for those looking to strengthen hair + reduce breakage due to everyday heat damage, enviornmental stressors, and chemical treatments.
WHY IT’S SPECIAL
- build a bond that lasts! this shampoo’s luxe lather gently cleanses while working to repair, strengthen + bring dry, damaged hair back from its breaking point.
- claims 87% more repair, 55% less breakage, 2x stronger hair after one use
- innovative bond cure technology – packed with bond cure technology, this shampoo targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear.
- plant butters + vegan proteins – formulated with both plant + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, and minerals, + can provide keratin-like benefits from a plant source.


Create IT | Simply Conditioner 12oz
Paul Mitchell | Daily Shampoo 3.4 fl oz
Create IT | Freeze IT - Hairspray 8oz
Mitch | Steady Grip Firm Hold Shine Gel
Create IT | Seal IT - Thermal Spray 2oz
Paul Mitchell | Super Strong Liquid Treatment
Paul Mitchell | Sculpting Foam 6% VOC 2 oz
American Crew | Fiber Cream
Create IT | Curl IT - Curl Crème 8oz
Tea Tree | Hemp Replenishing Hair & Body Oil
Tea Tree | Special Color Conditioner 2.5 fl oz
Paul Mitchell | Ultimate Wave
Olaplex | No. 6 Bond Smoother
Create IT | Simply 1 Step - 2-IN-1 Shampoo 12oz
Create IT | Simply Restore - Repair Treatment 6oz
Paul Mitchell | Color Protect Post Color Shampoo
American Crew | Classic 3-In-1 Moisturizing Shampoo 1 Liter
Paul Mitchell | Twirl Around
Tea Tree | Hemp Multitasking Spray
Create IT | Chill IT - AntiFrizz Gloss 4oz 