What It Is
The dedicated developer for Shades EQ Gloss that is approximately a 7-volume hydrogen peroxide developer.
What It Does
• Specifically formulated to maintain an acidic pH and stabilize viscosity.
• Used with Shades EQ Gloss it ensures the proper tone, depth and durability.
• Doesn’t lift hair’s natural pigment.
What Else You Need to Know
Exclusive to Redken:
Why settle for less than number 1
• Shades EQ is the #1 Acidic Demi Permanent Haircolor in the United States.
Shades EQ is the healthiest way to tone!
• It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine!
• With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift.
Shades EQ provides the industry’s best true violet acidic toner!
• The best-selling 09V is every stylist’s must-have.


Create IT | Simply Moisture Shampoo 12oz
Paul Mitchell | Ultimate Wave
Paul Mitchell | Super Clean Light Finishing Spray 55% VOC
Paul Mitchell | Color Protect Locking Spray
Create IT | Freeze IT - Hairspray 8oz
Paul Mitchell | Clean Beauty Heat Styling Spray
Paul Mitchell | Invisiblewear - Shampoo 1 Liter
Moroccanoil | Oud Mineral Body Lotion 12.2 oz
Tea Tree | Lavender Mint CoWash 2.5 fl oz
Create IT | Simply Moisture Shampoo 32oz
Tea Tree | Liquid Hand Soap 33.8 fl oz
Create IT | Seal IT - Thermal Spray 8oz
Paul Mitchell | Express Style - Hold Me Tight 55% VOC
Paul Mitchell | Flexible Style Hot Off The Press Hairspray
Paul Mitchell | Awapuhi Original Shampoo 33.8 fl oz
Tea Tree | Hemp Multitasking Spray
Mitch | Steady Grip Firm Hold Shine Gel
Create IT | Simply Conditioner 32oz 