What It Is
The dedicated developer for Shades EQ Gloss that is approximately a 7-volume hydrogen peroxide developer.
What It Does
• Specifically formulated to maintain an acidic pH and stabilize viscosity.
• Used with Shades EQ Gloss it ensures the proper tone, depth and durability.
• Doesn’t lift hair’s natural pigment.
What Else You Need to Know
Exclusive to Redken:
Why settle for less than number 1
• Shades EQ is the #1 Acidic Demi Permanent Haircolor in the United States.
Shades EQ is the healthiest way to tone!
• It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine!
• With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift.
Shades EQ provides the industry’s best true violet acidic toner!
• The best-selling 09V is every stylist’s must-have.


Neuro | Neuro Titanium Round Brush Large
Paul Mitchell | Super Strong Liquid Treatment
Paul Mitchell | Super Clean Extra Finishing Spray 55% VOC
Create IT | Curl IT - Curl Crème 2oz
Paul Mitchell | Kids - Baby Dont Cry Shampoo 33.8 fl oz
Paul Mitchell | Sculpting Foam 6% VOC 2 oz
Create IT | Simply 1 Step - 2-IN-1 Shampoo 32oz
Paul Mitchell | Express Style - Hold Me Tight 55% VOC
Paul Mitchell | The Conditioner 3.4 fl oz
Create IT | Chill IT - AntiFrizz Gloss 4oz
Paul Mitchell | Clean Beauty Heat Styling Spray
Create IT | Simply Volume Shampoo 2oz
Paul Mitchell | Soft Style - Soft Sculpting Spray Gel 6% VOC 33.8 fl oz
Tea Tree | Liquid Hand Soap 33.8 fl oz
Tea Tree | Lavender Mint CoWash 2.5 fl oz
Create IT | Freeze IT - Hairspray 8oz
Paul Mitchell | Smoothing Super Skinny Conditioner 33.8 fl oz
Create IT | Pump IT - Volumizing Powder
Create IT | Simply Restore - Repair Treatment 6oz
Paul Mitchell | Clean Beauty Anti-Frizz Leave-In Treatment
Paul Mitchell | Worked Up 55% VOC
Paul Mitchell | Color Protect Locking Spray
Paul Mitchell | Round Trip Curl Definer
Paul Mitchell | Invisiblewear - Shampoo 3.4 fl oz
Create IT | Simply Moisture Shampoo 32oz
Paul Mitchell | Color Protect Post Color Shampoo
Paul Mitchell | Invisiblewear - Volume Whip
Create IT | Simply Restore - Repair Treatment 14oz 