What It Is
The dedicated developer for Shades EQ Gloss that is approximately a 7-volume hydrogen peroxide developer.
What It Does
• Specifically formulated to maintain an acidic pH and stabilize viscosity.
• Used with Shades EQ Gloss it ensures the proper tone, depth and durability.
• Doesn’t lift hair’s natural pigment.
What Else You Need to Know
Exclusive to Redken:
Why settle for less than number 1
• Shades EQ is the #1 Acidic Demi Permanent Haircolor in the United States.
Shades EQ is the healthiest way to tone!
• It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine!
• With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift.
Shades EQ provides the industry’s best true violet acidic toner!
• The best-selling 09V is every stylist’s must-have.


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