WHAT IT IS
this weightless shampoo thoroughly cleanses and plumps from root to tip for the ultimate go-big moment now, and healthier-looking hair every time you use it .
WHO IT’S FOR
fine, limp, or flat hair
WHY IT’S SPECIAL
- provides instant fullness and lift
- contributes to a thicker look and fee
- cleans without drying or weighing down
- sets the stage for long-term volume


Paul Mitchell | Clean Beauty Styling Cream
Create IT | Curl IT - Curl Crème 8oz
Paul Mitchell | Clean Beauty Heat Styling Spray
Paul Mitchell | XTG-Extreme Thickening Glue
Create IT | Nail IT - Molding Glue 6oz
Paul Mitchell | Invisiblewear - Conditioner 1 Liter
Create IT | Splash IT - Spray Gel 8oz
Paul Mitchell | Daily Shampoo 33.8 fl oz 