The foundation of the treatment. Formulated for dense, coarse texture.
- Penetrates deeply into the hair strand.
- Strengthens the internal keratin structure of hair by creating additional hydrogen and ionic bonds.
- Reduces dryness in the cortex to improve combability, elasticity, enhance shine, and increase softness.
- Can be used alone as a deep moisturizing and shine treatment.
- Infused with a Glucose Base Blend of simple sugars to act as a powerful humectant, aiding in the reduction of static electricity.
Can be blended evenly with nutriBASE LITE for “average” texture.


Create IT | Simply Moisture Shampoo 2oz
Create IT | Freeze IT - Hairspray 8oz
Create IT | Nail IT - Molding Glue 6oz
American Crew | Classic Fiber 1.75 oz
Paul Mitchell | Invisiblewear - Conditioner 3.4 fl oz
American Crew | 3-In-1 Tea Tree Shampoo, Conditioner, Body Wash 3.3 fl oz
Create IT | Splash IT - Spray Gel 8oz
Paul Mitchell | Color Protect Post Color Shampoo
Create IT | Simply Volume Shampoo 2oz
Create IT | Simply Conditioner 12oz
Create IT | Simply 1 Step - 2-IN-1 Shampoo 12oz
Paul Mitchell | Platinum Blonde Shampoo 33.8 fl oz
Paul Mitchell | Sculpting Foam 6% VOC 2 oz
Create IT | Work IT - Holding Gel 6oz
Paul Mitchell | Ultimate Wave 