Prime and Volumize
Give hair a boost of volume, style memory and shine. Our formulas are brimming with essential vitamins and minerals, and crafted with the highest level of natural origin without compromising professional performance. Blending cold-pressed organic botanicals and scientifically crafted ingredients—including hyaluronic acid, peptides and antioxidants—our products create powerful results.


Paul Mitchell | Worked Up 55% VOC
Create IT | Pump IT - Volumizing Powder
Paul Mitchell | Super Clean Light Finishing Spray 55% VOC
Create IT | Play IT - Pomade 2.5oz
Create IT | Seal IT - Thermal Spray 8oz
Paul Mitchell | XTG-Extreme Thickening Glue
Create IT | Simply 1 Step - 2-IN-1 Shampoo 12oz
Tea Tree | Hemp Multitasking Spray
Paul Mitchell | Quick Slip Styling Cream
Create IT | Curl IT - Curl Crème 8oz
Create IT | Splash IT - Spray Gel 8oz
Create IT | Simply Volume Shampoo 12oz
Create IT | Chill IT - AntiFrizz Gloss 4oz
Create IT | Simply Moisture Shampoo 12oz 