Prime and Volumize
Give hair a boost of volume, style memory and shine. Our formulas are brimming with essential vitamins and minerals, and crafted with the highest level of natural origin without compromising professional performance. Blending cold-pressed organic botanicals and scientifically crafted ingredients—including hyaluronic acid, peptides and antioxidants—our products create powerful results.


Create IT | Simply Amazing - Leave In Conditioner 8oz
Paul Mitchell | Twirl Around
Biolage | HydraSource Conditioning Balm 37 fl oz
Create IT | Splash IT - Spray Gel 2oz
Paul Mitchell | Round Trip Curl Definer
Create IT | Pump IT - Volumizing Powder
Paul Mitchell | Clean Beauty Styling Cream
Create IT | Nail IT - Molding Glue 6oz
Mitch | Steady Grip Firm Hold Shine Gel 