Prime and Volumize
Give hair a boost of volume, style memory and shine. Our formulas are brimming with essential vitamins and minerals, and crafted with the highest level of natural origin without compromising professional performance. Blending cold-pressed organic botanicals and scientifically crafted ingredients—including hyaluronic acid, peptides and antioxidants—our products create powerful results.


American Crew | Classic Forming Cream 1.75 oz
Mitch | Steady Grip Firm Hold Shine Gel
Create IT | Simply 1 Step - 2-IN-1 Shampoo 12oz
Paul Mitchell | Daily Rinse Thickening Conditioner 33.8 fl oz
Create IT | Simply Conditioner 32oz 