Prime and Volumize
Give hair a boost of volume, style memory and shine. Our formulas are brimming with essential vitamins and minerals, and crafted with the highest level of natural origin without compromising professional performance. Blending cold-pressed organic botanicals and scientifically crafted ingredients—including hyaluronic acid, peptides and antioxidants—our products create powerful results.


Create IT | Play IT - Pomade 2.5oz
Create IT | Freeze IT - Hairspray 8oz
Create IT | Simply 1 Step - 2-IN-1 Shampoo 12oz
Create IT | Pump IT - Volumizing Powder
Paul Mitchell | Soft Style - Soft Sculpting Spray Gel 6% VOC 16.9 oz
Mitch | Steady Grip Firm Hold Shine Gel
Paul Mitchell | Super Clean Light Finishing Spray 55% VOC
Paul Mitchell | Clean Beauty Styling Cream
Paul Mitchell | Dry Wax
Paul Mitchell | Worked Up 55% VOC 