Prime and Volumize
Give hair a boost of volume, style memory and shine. Our formulas are brimming with essential vitamins and minerals, and crafted with the highest level of natural origin without compromising professional performance. Blending cold-pressed organic botanicals and scientifically crafted ingredients—including hyaluronic acid, peptides and antioxidants—our products create powerful results.


Paul Mitchell | Ultimate Wave
Create IT | Splash IT - Spray Gel 8oz
Paul Mitchell | Sculpting Foam 6% VOC 16.9 oz
Create IT | Whip IT - Volumizing Mousse 7oz
Create IT | Seal IT - Thermal Spray 8oz 