Prime and Volumize
Give hair a boost of volume, style memory and shine. Our formulas are brimming with essential vitamins and minerals, and crafted with the highest level of natural origin without compromising professional performance. Blending cold-pressed organic botanicals and scientifically crafted ingredients—including hyaluronic acid, peptides and antioxidants—our products create powerful results.


Paul Mitchell | Worked Up 55% VOC
Create IT | Work IT - Holding Gel 6oz
Create IT | Whip IT - Volumizing Mousse 7oz
Create IT | Simply Amazing - Leave In Conditioner 8oz
Create IT | Curl IT - Curl Crème 2oz
Create IT | Simply Volume Shampoo 12oz
Create IT | Chill IT - AntiFrizz Gloss 4oz
Paul Mitchell | Ultimate Wave
Create IT | Splash IT - Spray Gel 8oz
Paul Mitchell | Sculpting Foam 6% VOC 16.9 oz
Create IT | Seal IT - Thermal Spray 8oz 