Prime and Volumize
Give hair a boost of volume, style memory and shine. Our formulas are brimming with essential vitamins and minerals, and crafted with the highest level of natural origin without compromising professional performance. Blending cold-pressed organic botanicals and scientifically crafted ingredients—including hyaluronic acid, peptides and antioxidants—our products create powerful results.


Paul Mitchell | Worked Up 55% VOC
Create IT | Chill IT - AntiFrizz Gloss 4oz
Create IT | Work IT - Holding Gel 6oz
Paul Mitchell | Super Clean Extra Finishing Spray 55% VOC
Paul Mitchell | Daily Rinse Thickening Conditioner 33.8 fl oz 