What It Is
Moisturizing shampoo that provides intense hydration for severely dry hair.
What It Does
• Cleansing formula that softens severely dry hair
• Delivers instant nourishment and replenishment for ultra-softness
• Increases manageability and shine
• Great for thick, coarse hair
What Else You Need to Know
All Soft Mega products are designed to deliver the ultimate hydration and nourishment for your client’s hair. This line is great for medium to coarse hair types that struggle to retain enough moisture with regular hydration products. All Soft Mega is formulated with Redken’s Nourish Complex infused with Aloe Vera to soften and moisturize dry hair.
Available NOW! This product is available in a PRO EXCLUSIVE 16.9oz size, which provides salon professionals with 30% more profit and clients with a built in 22% savings than the regular retail size. This size was created with the stylist in mind and provides clients with enough shampoo and conditioner to last between salon visits.


Tea Tree | Lavender Mint CoWash 2.5 fl oz
Paul Mitchell | Super Clean Light Finishing Spray 55% VOC
Redken | Extreme Shampoo for Damaged Hair 1 gal.
Create IT | Simply Conditioner 12oz
Create IT | Nail IT - Molding Glue 6oz
Create IT | Freeze IT - Hairspray 8oz
Paul Mitchell | Flexible Style Hot Off The Press Hairspray
Create IT | Chill IT - AntiFrizz Gloss 4oz
Create IT | Whip IT - Volumizing Mousse 7oz
Paul Mitchell | Soft Style - Soft Sculpting Spray Gel 6% VOC 33.8 fl oz
Create IT | Work IT - Holding Gel 6oz
Paul Mitchell | Super Strong Conditioner .25 fl oz
Create IT | Play IT - Pomade 2.5oz
Paul Mitchell | Clean Beauty Repair Conditioner 1 Liter 