What It Is
Moisturizing shampoo that provides intense hydration for severely dry hair.
What It Does
• Cleansing formula that softens severely dry hair
• Delivers instant nourishment and replenishment for ultra-softness
• Increases manageability and shine
• Great for thick, coarse hair
What Else You Need to Know
All Soft Mega products are designed to deliver the ultimate hydration and nourishment for your client’s hair. This line is great for medium to coarse hair types that struggle to retain enough moisture with regular hydration products. All Soft Mega is formulated with Redken’s Nourish Complex infused with Aloe Vera to soften and moisturize dry hair.
Available NOW! This product is available in a PRO EXCLUSIVE 16.9oz size, which provides salon professionals with 30% more profit and clients with a built in 22% savings than the regular retail size. This size was created with the stylist in mind and provides clients with enough shampoo and conditioner to last between salon visits.


Create IT | Pump IT - Volumizing Powder
Tea Tree | Lavender Mint CoWash 2.5 fl oz
Paul Mitchell | Clean Beauty Anti-Frizz Conditioner 1 Liter
Create IT | Simply Amazing - Leave In Conditioner 8oz
Paul Mitchell | Dry Wax
Paul Mitchell | Invisiblewear - Volume Whip
Paul Mitchell | Clean Beauty Heat Styling Spray
Paul Mitchell | Twirl Around
Create IT | Curl IT - Curl Crème 8oz
Create IT | Chill IT - AntiFrizz Gloss 4oz
Create IT | Seal IT - Thermal Spray 8oz
Paul Mitchell | Finishing Spray 55% VOC 3.7 oz
Tea Tree | Lavender Mint Curl Refresh Foam
Tea Tree | Liquid Hand Soap 33.8 fl oz
Create IT | Simply Moisture Shampoo 12oz
Tea Tree | Hemp Restoring Conditioner & Body Lotion 33.8 fl oz
American Crew | Classic Pomade 1.75 oz
Paul Mitchell | Flexible Style Hot Off The Press Hairspray
Paul Mitchell | Soft Style - Soft Sculpting Spray Gel 6% VOC 33.8 fl oz
Paul Mitchell | Clean Beauty Styling Cream
Paul Mitchell | Color Protect Locking Spray
Mitch | Double Hitter 2-in-1 Shampoo & Conditioner 33.8 fl oz
Create IT | Splash IT - Spray Gel 8oz
Create IT | Play IT - Pomade 2.5oz
Create IT | Freeze IT - Hairspray 2oz
Create IT | Simply Restore - Repair Treatment 6oz 