What It Is
• A moisturizing hair primer with hyaluronic acid that adds immediate shine and conditioning for a healthy look and feeling of hair.
What It Does
• Hydrates deeply and retains moisture lost by: humidity
What Else You Need to Know
• All Soft is Redken’s Best Seller! It features Redken’s Moisture Complex to deliver the ultimate softness and hydration.
• These products replenish hair’s moisture balance and improve manageability and shine. Using the full system provides 15x more conditioning.


Paul Mitchell | Invisiblewear - Shampoo 1 Liter
Aquage | Working Spray 2 oz
Paul Mitchell | Flexible Style Hot Off The Press Hairspray
Paul Mitchell | Color Protect Daily Shampoo .25 fl oz
Tea Tree | Lavender Mint Curl Refresh Foam
Paul Mitchell | Clean Beauty Anti-Frizz Leave-In Treatment
Paul Mitchell | Kids - Baby Dont Cry Shampoo 33.8 fl oz
Paul Mitchell | Express Ion Wavepress
Aquage | Equalizing Detangler 2 oz
Paul Mitchell | Twirl Around
Paul Mitchell | XTG-Extreme Thickening Glue
Paul Mitchell | Soft Style - Soft Sculpting Spray Gel 6% VOC 33.8 fl oz
Create IT | Simply Moisture Shampoo 2oz
Create IT | Simply Volume Shampoo 2oz
Paul Mitchell | Daily Shampoo 3.4 fl oz
Create IT | Simply Volume Shampoo 12oz
Paul Mitchell | Paddle Brush
Create IT | Pump IT - Volumizing Powder
Create IT | Simply 1 Step - 2-IN-1 Shampoo 12oz 