What It Is
The dedicated developer for Shades EQ Gloss that is approximately a 7-volume hydrogen peroxide developer.
What It Does
• Specifically formulated to maintain an acidic pH and stabilize viscosity.
• Used with Shades EQ Gloss it ensures the proper tone, depth and durability.
• Doesn’t lift hair’s natural pigment.
What Else You Need to Know
Exclusive to Redken:
Why settle for less than number 1
• Shades EQ is the #1 Acidic Demi Permanent Haircolor in the United States.
Shades EQ is the healthiest way to tone!
• It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine!
• With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift.
Shades EQ provides the industry’s best true violet acidic toner!
• The best-selling 09V is every stylist’s must-have.


Paul Mitchell | Super Strong Conditioner .25 fl oz
American Crew | Classic Fiber 1.75 oz
Create IT | Simply Restore - Repair Treatment 6oz
Moroccanoil | Oud Mineral Hand Wash 12.2 oz
Paul Mitchell | Express Style - Hold Me Tight 55% VOC
Paul Mitchell | Firm Style - Freeze and Shine Super Spray 80% VOC 33.8 oz
Paul Mitchell | The Conditioner 33.8 fl oz
Paul Mitchell | Color Protect Post Color Shampoo
Tea Tree | Lavender Mint CoWash 2.5 fl oz
Paul Mitchell | Daily Shampoo 33.8 fl oz
Create IT | Curl IT - Curl Crème 8oz
Redken | Brews Dishevel Fiber Cream 3.4 oz
Create IT | Simply Moisture Shampoo 12oz
Create IT | Seal IT - Thermal Spray 8oz
Paul Mitchell | Clean Beauty Styling Cream
Tea Tree | Liquid Hand Soap 33.8 fl oz 